Douglas Battista. However, it’s not as easy as printing out a few stock certificates and slapping up a “for sale” sign. The major trading platforms, NYSE and NASDAQ, have strict financial requirements before a company can go public. Once those are met, there is still much work to be done.
Douglas Battista explains that planning an IPO is the most important step. A business owner must first have the right management team in place. Senior managers must exhibit strong financial skills and the ability to follow complex accounting procedures. Communication skills are vital as well, says Battista, especially if C-level staff have never experienced an IPO.